SEO can be a full-time job, with the many and varying methods of driving traffic and increasing search rank. However, becoming familiar with a few helpful tips can help you start to automatically implement better SEO strategies into your daily marketing habits. Keep these 7 tips in mind when updating content on social media platforms and websites.
1. Always Use Keywords in Titles. Keyword use in titles are easy for search engines to crawl. If possible, use them within the first three words of the title.
2. Add Sharing Buttons. Sharing tools, such as Facebook, Twitter and StumbleUpon, gives readers the opportunity to quickly and effortlessly promote your story to their audience, which gives you links and traffic back to your site.
3. Use Search Phrases – Not Words. Search phrases are usually more specific than words and are better liked by search engines. Instead of using individual words like “hardware”, opt for “hardware store in denver”. This will increase your rank in local searches.
4. Add Internal Links. Spend a few minutes each day linking your content to other valuable websites and blogs that have good reputations. Linking out will encourage more people to link back to you, and that will skyrocket your SEO efforts.
5. Update content weekly. Search engines like fresh material, so if you don’t have a website that needs to be updated frequently, add a blog. The constant flow of information will keep search spiders coming back to your website and indexing pages.
6. Utilize Social. Add links to company blogs and website pages on social media outlets. Social media links are an important component of SEO ranking too, so having your content there will help boost organic SEO.
7. Use ATL tags for photos. Make sure to tag your photos when you upload them to your content. Adding in a quick phrase comprised of the main keyword plus “photo” or “image” will help your content be found by searchers.
