Facebook is one of the most well-known free platforms for businesses promoting their brand online. And while there’s been buzz around whether or not Facebook is going to turn some of their company Fan page features into paid attributes, they keep rolling out great platforms and applications for companies and their marketers.
What’s the newest of those applications, you ask?
It’s the ability for brands on Facebook to be promoted by being tagged within photos. For instance, if a woman in a photo is holding a Pepsi can, she could tag the photo and link back to Pepsi’s fan page. While this may not seem huge, it’s giving brands a much higher potential to go viral, depending on how many fans tag their products and how engaged a fan’s Facebook friends are. Since product recommendations from friends and family members online is a growing trend, this only strengthens the ties between promoting brands by tagging in photos and status updates and the ability to turn those friends of fans into loyal customers.
So how do companies start to take advantage of this feature?
The easiest way for brands to start promoting being tagged in fans’ photos is to encourage participation with an incentive. In short, a contest or promotion. Smaller brands can jump on this trend by having fans’ tag their products in photos and then having the same fans vote on which photo is the best, encouraging their own Facebook friends to join a page to be able to vote. While this route will work well for B2C companies, B2B companies will need to be extra creative when figuring out how to promote their services, especially if they aren’t selling tangible products.
Either way, this new Facebook feature is once again allowing brands online to promote themselves more easily (and still for free), so there’s no compelling reason why companies – especially small businesses – shouldn’t take advantage of them.
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