Don’t get social media? You’re not alone. Just a quick browse through the social media pages of local businesses will reveal the dirty truth that most businesses understand the concept of marketing online, yet lack the serious know-how of implementing those ideas and strategies into a workable plan that gets results.  But not every business has the ability to pony up money for an outside marketing company – and we get that.

 

So if you’re trying to become a social media maven yourself, a good place to start researching are on some of the most popular social and digital media how-to blogs.  And don’t worry if you don’t know where to start – we’ve picked 4 great websites that will get any digital illiterate up to speed in no time.

 

 

 

 

1.  SEOmoz

http://www.seomoz.org/blog

No one understands SEO and web analytics better than SEOmoz. A company that started out as a digital media firm, but then quickly realized that it’s strength in numbers and analytics more helped social media firms analyze their own client’s traffic and online presence, they quickly switched focus and started making software that tracks brand performance online.  Their blog – visited by millions of SEO veterans and newbies each month – is a mashup of helpful information on how to understand and analyze metrics, how to achieve a better online community and how to use the boundless supply of tools out there to manage your digital presence.

 

 

 

 

 

2.  Radian 6 Blog

http://www.radian6.com/blog/

Radian 6 is also an analytics and metrics software company.  They provide helpful (and pricey) solutions for digital agencies and corporations to manage their web footprint.  But their blog is a fun and easy read that takes real case studies (and some theoretical made up ones) and turns them into easily digested lessons from the digital marketing industry.

 

 

 

 

3.  Mashable

http://www.mashable.com

Mashable has long been a front runner of the social media news and how-to resources. While their content offerings might be less specific than SEOmoz and Radian 6, they are typically the first to break news on internet company buyouts and industry news.  Plus, they have easy-to-follow guidelines for different web applications and how-to’s designed for smaller companies and people just getting their feet wet in social media.

 

 

 

 

4.  Social Media Today

http://socialmediatoday.com/

Social Media Today is a akin to Mashable, only a lot less cluttered on the homepage and less overwhelming (who needs to spend 10 minutes browsing headlines on a homepage?).  SMT does a lot of reporting within the social media sphere, but also gets a host of qualified experts to chime in on social media strategies, policies and ideas for business integration.

 

 

 

 

 

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