The vast majority of us have had the dream when we were children (or adults) where you go to school, and something just feels terribly wrong. Then it hits you. You look downward, only to find that out that, yes, you’re naked – stripped of your clothes and your dignity.
Dream experts have long said that this dream is the effect of feeling exposed in real life.
I find that many small business owners feel that same feeling of being exposed when I suggest that they blog about their business. When I tell them, “create content on your site to keep your website fresh and updated, show that you are an expert in your field, et cetera”, I immediately elicit blank stares and horrified looks – as if they’ve envisioned a big red “F” on the top of their upcoming article.
The phrase “write a blog for your business,” immediately strips them of their clothes, causing them to feel naked. Is it the act of writing, or is it the time it takes to blog that causes one to feel so exposed?
If you have a business you need to blog.
“Why” many small business owners ask me, “is it necessary to write about my company?” The answer is simple. Blogs are a great marketing tool. All business relationships start with one essential ingredient – trust. Blogging will help potential clients see you differently, which will increase their confidence in your services. This is because blogs are informal. Readers should never feel like they are being sold. They should feel that you are giving them useful information, tips, and resources that they need and want. Blogging = Leads = Sales.
Blogs are also an inexpensive way to promote your company name and help it gain an Internet presence. It’s an economical way to advertise your services, because it allows you to orchestrate your own PR campaign, or even become your own news anchor.
If you have an active search engine optimization (SEO) campaign, blogging can help your website rank higher because search engines love new and updated information. Content that is constantly changing, or dynamic versus static, will always have a higher rank. Be strategic about this process with the right content and keywords (an article about this topic is forthcoming!). The important thing to remember is to think about whom your ideal client is, and what will attract that person to your business.
Give people the opportunity to post comments. Your responses will show your personality, and how engaged you are (I often find the comments more interesting than the article itself). Be personable in your reply and let your audience see your character.
Writing a good blog that features good, consistent content will ensure that you are found online. And once that’s done, there’ll be no end to the success it can give you.
So, get comfortable with your nakedness and start blogging!
Onward!
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Comments ( 2 )
Good post and this mail helped me alot in my college assignement. Thank you seeking your information.
WP Themes added these pithy words on
Feb 14 10 at
1:45 am
Ginger added these pithy words on 