Why Sending Automated Direct Messages to New Twitter Followers is LAME …Another Top 10 Rant
Recently I got an automated direct message on Twitter that said, “Thanks for following me, you wont feel wasted.” Feeling wasted, I wrote this article.
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Do you hate getting automated direct messages after you follow someone on Twitter as much as I do? You know the ones that generically say something like “I greatly appreciate the follow! When you get a chance find us on FB too!” I don’t know about you, but I want a little courtship before a proposal is given. I need to be swooned before I determine If I want to move our relationship to the next level of “liking” you on Facebook.
When automated direct messages were first introduced to Twitter, I’m sure it was a innovate thing to do- maybe. I personally feel automated DM’s are no longer the cool thing to do- and are lame. This is why.
#1. Automated DM’s are equivalent to a street peddler standing on a corner yelling the same message over and over again- all it does is create noise while nobody listens. It appears the goal is quantity vs. quality.
#2. Automatic DM’s on Twitter make you look like a spammer. Everyone hates spam- it’s annoying and makes it hard to weed through the worthwhile DM’s.
#3. Automatic DM’s become less about engagement and more about a unilateral discussion. Social media is not just about the pitch.
#4. Automatic DM’s make you part-of the crowd, and not someone who stands-out. …“Just because everyone else is doing it, doesn’t mean you should.”
#5. Automatic DM’s is a clear indication that you are more concerned about yourself than building and joining a community. Social media is about listening and participating verses being the loud one at the party. The only people who gravitate to the “loud one” are those who are new to the crowd, who are unsure of the social rules, and don’t have anyone else to meet.
#6. Automatic DM’s stop the conversation. Isn’t the goal of social media to ensure people hear about your business from other trusted sources other than yourself? Word of mouth is essential to the success of social media.
#7. Automatic DM’s show anxiety, and the want for immediate social media success. In other words, those who send out automatic DM’s are those who are not willing to put sweat equity into their social media campaign.
#8. Automatic DM’s don’t give value.
#9. Automatic DM’s sets a “used car salesman” feel to the business.
#10. Automatic DM’s lack authenticity. It doesn’t open the door to let people know who you are- it’s impersonal and uninspiring.
Conclusion
Twitter is a great tool that allows for connections to be made with some really great people who offer value. Be selective about who you want to follow.
Want to add to the top 10? Forward your rant with your user name, and URL and we will add your thoughts.
Drive Targeted Traffic to any Website or Blog with Twitter and TweetMeme
Daniel Offer the owner of the Facebook chat client Chit Chat writes. Chit Chat is used for desktop Facebook messaging such that its users can chat online with Facebook without using their browser.
Twitter is a social networking monster that is growing from strength to strength. The last available figures from 2009 showed that there were approximately 600 tweets made per second. This is an astonishing number and shows why Twitter is regarded as one of the best sources of real-time information.
Businesses and website owners are learning the true value of Twitter – that of a viral promotion behemoth. With the right tools, Twitter can spread content and initiate huge brand recognition, faster than a mainstream news bulletin.
Twitter has the popularity, but without the additional assistance of a promotional partner, its true potential can be wasted…or worse – not realized. Thankfully, due to the social frenzy that Twitter has invoked, there has been a flood of tools, apps and plug-ins that have come forth to lend Twitter a hand and assist anyone eager to utilize Twitter for mass-marketing and product recognition.
Supercharging Twitter with TweetMeme
There is a new service that combines two of the most powerful online promotional platforms available today – namely, Digg and Twitter.
Both these platforms can send thousands of visitors to any website that is fortunate enough to be on the receiving end of a viral post. A submission to Digg, that sparks enough interest, can snowball into a massively popular post that receives a huge amount of positive ‘diggs’. This can send masses of targeted traffic rushing to find more information from a website. The same can be said of Twitter and its ‘Retweet’ capability.
An online service called TweetMeme (tweetmeme.com), utilizes both these services by integrating the platform functionality of Digg, with Twitter’s viral retweet capability. Tweet Meme displays the most popular content on the web in accordance with how many times it has been retweeted.
With a Google PageRank of 7 and an Alexa Ranking of 404, TweetMeme is immensely popular and sees millions of people searching its pages to find popular stories and content. Big news sites like CNN, BBC and MSNBC are no longer the only places that people visit for the latest news. More and more people are flocking to TweetMeme, as the site to locate the top current events.
This can be lead to a potentially mammoth audience for any website content that is featured on the pages of the TweetMeme website. This audience can then retweet any of the stories contained there, further increasing their popularity. TweetMeme is viral marketing at its very best.
How Websites can take Advantage of TweetMeme
TweetMeme offers a free retweet button that can easily be placed on any website, or any website page. The button can even be embedded into an RSS feed, or placed inside an email. There is now a new version available solely for use on Wordpress platforms and the button can be activated as easily as any normal plug-in.
Once installed, the TweetMeme retweet button is displayed next to content and makes it easy for any reader to retweet the content. The button displays the total number of times that content has currently been retweeted. For any website, or blog, with an active readership, this retweet button makes it easy for visitors to share the content with their friends. If the content receives enough retweets, it could end up on the front page of TweetMeme – resulting in masses of new traffic flooding back to the originating website.
Why Twitter loves TweetMeme
Twitter has positively commended the TweetMeme button. The retweet button encourages readers to spread good quality content and assists Twitter in displaying the most popular posts, as voted for by its users. This provides up-to-date topical information that keeps Twitter ahead of the competition and helps to secure its ever-growing reputation as the place to go for real-time news, events, and top stories.
Why Everyone Should Love TweetMeme
The functionality and end-user benefits ensure that TweetMeme will remain popular with relevant content seekers and searchers. For any website, or blog, that provides quality content, the retweet button should be seen as a free tool to assist with getting that content out to a larger audience.
Even if Twitter was alone in the equation, anybody that read a retweet and then visited the originating website would be a targeted visitor. This person will have read the retweet and now be aware of what the website offers, in terms of information. By choosing to seek out more information from the website, the visitor is acknowledging an interest in its content and is therefore not some random visitor that has simply stumbled across the site.
The added bonus is the TweetMeme website itself. As a hugely popular platform used to find the latest content, people are looking to the site for topical information – often in place of regular search engine queries. This is content that has been recommended by actual users and word-of-mouth is considered an incredibly high recommendation by other searchers. If any website, or blog, finds any of its content appearing on the TweetMeme website, it can expect a horde of targeted visitors – which may well include new customers, subscribers and future return visitors.
10 Advanced Website Optimization Tips: Increase SEO and Improve Performance
By D. Offer, Daniel is the owner of the Facebook chat application, Chit Chat. Chit Chat is a Facebook chat program which enables its users to send Facebook messages from their PC rather than their web-browser.
Most people are aware of the importance of SEO, but there are some advanced optimization techniques that can be added to any website that will not only enhance its appearance and performance, but will add a new level of professionalism and impress any visitors.
1. Include Keywords in File Names
Adding keywords to the file names of images, graphics and web pages can improve the SEO of a website. Search engines read text, and look at file names, and placing a keyword in place of a generic file name can assist with boosting SERP rankings.
Instead of using “image2.jpg”, a file should be named using a keyword, such as, “weight-loss-tips.jpg”. This tells the search engine that the image is relevant to the site content, and the renamed image could end up featured in the organic listings, or images section, of a search engine.
2. Use Hyphens Instead of Underscores
Use hyphens when naming files and pages in a website. Search engines find it easier to distinguish words separated by a hyphen. It has been suggested that search engines counts underscores as characters. By naming a page, “dog_training”, a search engine would include the underscore as part of the title and that is a worthless keyword.
3. Don’t Underestimate Spelling and Grammar
Spelling and grammar should be perfect on a website. Nothing screams out unprofessional and lack of quality louder than a badly edited website. The site could have fantastic content and incredible design, but a few sloppy spelling errors, and erroneous grammar, could cause a visitor to assume that no real care or effort has been made. There is no point spending days on content if a visitor cannot understand it.
4. Customized 404 Page
If for some reason an internal link is broken – or a visitor types in an incorrect URL – they will be confronted by a generic 404 page that simply states, “Page not found”. Not only does this look unprofessional and ugly – it can drive a visitor away. A customized 404 page can include links back to a site and its important content.
5. Add an Address Bar/Bookmarking Icon
When some sites are loaded in a browser, they display little symbols, or logos, that can be seen in the address bar, right next to the website URL. They are also displayed in a bookmarks list, if the site is bookmarked. Referred to as “Favicons”, which is an amalgamation of “Favorite Icons”, they add a professional touch to any site.
6. Non-www Redirects
If a site has “www” extension and a visitor types in the website address but omits the “www” part, they may not reach the site. The same applies if a site does not use “www” in its address and a searcher adds “www” in front of the URL. A site should be organized so that it automatically redirects the misspelled, or mistyped, URL to the main website.
7. Header Link
It is now common practice for all header graphics, or logos, to link back to the main index page of a site. This means that no matter what internal page a visitor is on, they can simply click on the header graphic, or logo, and be taken straight back to the home page. If a website does not have this function, it should be added, as it is a widely used and expected function.
8. Include a Copyright
All professional websites include a copyright at the foot of the page. It displays a sign of authority and legality that lends to trust. One vital point to remember is that it needs to be kept in date. Even if the content of the website is regularly updated, a copyright notice that ran out last year suggests that nothing has been done to the site since then.
9. Correct Graphic and Image Sizes
Large image and graphic files will seriously reduce the load speed of a website. This is bad for two reasons: A visitor will get bored waiting and leave before they even see the homepage, and Google has now included page load speed into its search engine ranking algorithms, so a sites SERP position could suffer. Resizing images, and graphics, to the correct size will speed up the site. Another good tip is to stay clear of Flash graphics – they can take a long time to load.
10. Spring Clean
Unnecessary graphics and garish ads should be removed from a website. People visit a site for information, not to admire the pretty pictures. If a visitor cannot find the content hidden amongst all the tacky-looking adverts and flashing banners – they will leave and probably not return.
Advertisements may add some income to a site, but not if they look cheap and cover the site like a rash. No one will be around long enough to ever read them, never mind actually click one. A site needs to be kept clean and accessible.
Look Professional and Boost Performance
By adopting these 10 simple improvements, a website can dramatically improve its appearance and convince visitors, and search engines, that it is professional and authoritative.
A site probably only has 5-10 seconds to capture the interest of a browsing visitor and the first thing they see is the layout and appearance. If a website cannot immediately grab a visitor’s attention with its clean professional design, any important content will not be read.
These advanced techniques are designed to improve overall SEO, increase search engine rankings and keep hold of the extra visitors that should start appearing as a result of the new professional optimization.
MONTHLY CONTEST!
…Now That’s Determination!
For the last couple of years The Denver Health Foundation puts on a cool shindig called “Hot Rocks Griller Challenge,” where celebrity chefs from various Denver restaurants tantalize the crowd with amazing sliders and sides- all in competition for the winning slider of the night. All chefs’ join together for the cause of helping raise support for men’s health awareness. Since my sister-in-law is the event planner, I of course am gently coaxed into volunteering for the night.
Who could refuse since there is the opportunity to indulge in the best eats’s that Denver has to offer, and to rub shoulders with some wonderful people (OK there are a couple of celebrities there)!
My brother and I were assigned the task of manning the basketball station. In 30 seconds you were to shoot as many baskets as you could into a miniature hoop with three miniature basketballs. The prize? A men and women’s Tag Heuer watches kindly donated by Hyde Park Jewelers (trust me, I was looking at that women’s watch with mother of pearl face and diamonds with wanting eyes). Ervin Johnson, the former NBA player who played for the Denver Nuggets and then moved on to be the captain of the Milwaukee Bucks was our celebrity.
You could hire Ervin Johnson for $15 dollars to shot for you, or you could pay $5 to shot on your own. What a deal right? $15 for the opportunity to win a $1500 watch- a no-brainer!
Jeff, an attendee at the event was our first customer. He scored 48 hoops on his first try. He was the one to beat.
Ervin Johnson couldn’t believe that someone shot 48 hoops in 30 seconds, and was calculating how to beat Jeff’s score. The night went along with Mr. Johnson playing for those who were desperate to win those watches. He was great, gently working the crowd to come shot some hoops with him. He even got me play- which was totally humiliating and fun at the same time. He didn’t care, he was just there for a good cause.
It didn’t take Ervin Johnson long to beat Jeff’s first score of 48. Jeff soon found-out about his defeat, and paid for another round. He beat Ervin’s top score.
Jeff soon reached celebrity status, and was hired by women in the crowd to shoot for them. His top-score? 67 baskets!
Ervin Johnson was going to beat Jeff’s 67 baskets- no matter what. He persisted with more vigor. An hour and a half after he was scheduled to leave, he was still shooting hoops trying to beat Jeff’s score- and with dogged determination.
The Denver Health Foundation closed the booth down for the night, and Jeff’s skills won a lucky girl and himself the coveted watches.
The point of this article is not about the watches, and it’s not about Jeff’s amazing miniature basketball shooting skills. It was Ervin Johnson, who was resolute in beating that score of 67.
It made me think about my determination. How many times have I walked-away when I thought my time was over, not realizing that there was still time left in the game? I think I am single-minded in my pursuits, but watching Ervin Johnson, made me wonder. …Just something to think about.
By the way, Ervin Johnson would have beat Jeff’s score of 67… he just needed more time.
Just in case you were wondering what it means to raise awareness around men’s health issues it’s about preventing unnecessary and premature death in men, and to get men to work with their doctors to stay healthy and prevent, detect and intervene with any health conditions they may have. …A lofty goal indeed, and a plug for The Denver Health Foundation!
Social Media And The Need For A Home Base
Social media is affecting every aspect of a consumer’s decision-making process, making it impossible for businesses to ignore. Today’s savvy consumers are demanding social media from businesses because they want information and people are searching for information because they need to find results. This demand is changing the way companies are doing business. In order to give consumers what they are looking for, businesses need to participate in social media forums such as Twitter, Facebook, YouTube, Flickr, LinkedIn etc.
Social media will help your business increase your digital footprint. Social outpost can reach those people who need your services, and can have a greater reach than many advertising mediums. Success in social media comes from interacting in a genuine effort by offering company insights, discounts, answering specific questions, and thanking fans. These types of exchanges allow for consumers to engage with a business, get to know them, and feel comfortable hiring them for their services.
Social media strategies should have one goal in mind; that is to drive business and consumer awareness around your brand. Creating a home base is essential, and will aid in the success of connecting with consumers, and increase your conversion rates.
Your corporate blog should be your home base, and be a device that is responsible for managing and dispersing all information. The goal here is not to drive your traffic to Facebook, Twitter, or other social networking platforms that act as outpost for your business. Social outpost is where initial interactions should take place, but should have a clear focus on driving consumers back to your blog.
It’s your corporate blog that can be controlled completely, and can offer additional information along with site-specific content, which will move customers to action.
So how do you guide your followers back to your blog? The best way is to create new content, or blog post on a consistent basis. Just make sure to include links back to your blog in your Facebook and Twitter posts. It’s as easy as that!
Side note:
Customized Facebook tabs and landing pages are a great idea, and will help consumers connect with your brand. Since Facebook is a social outpost, then importing your blog and Twitter feeds into your Facebook page should be avoided. After all, the goal is not to keep people on your Facebook page, but should be to drive people to action by brining them back to your blog.
With a little strategic planning mixed with creativity and innovation, your social media efforts will drive more traffic to your blog and website, and will aid in the conversion of customers that have been educated by you through your social media efforts.
Speed Dating and Websites
When you think about it, speed dating and websites have a lot of similarities. Both activities are actively engaged in looking for a potential mate. So how does one become victorious in this quest? …Making sure all the right ingredients are there to ensure immediate success and satisfaction by either website conversion, or landing someone’s phone number.
If you do not meet certain requirements, your petitioner is likely to say “next!” Because there is plenty of other websites and men/women who do met the checklist. The tricky part about this scenario is that the competition is just a click away, or at the next table.
THE NEED FOR SPEED
Let’s face it- speed dating and online shopping saves time!
For speed dating you can meet 10 or more people in 1 hour. For websites, that number increases drastically. We can go through a lot of men/women/websites before committing. And in a few seconds we determine if there is any chemistry between the two parties.
In speed dating choices are made within the first three seconds of meeting, for websites it takes approximately 15 seconds for the average person to browse your main page and determine if the proper chemistry is there and if they will explore your site further.
That doesn’t leave you with a lot of time to grab someone’s attention!
FIRST IMPRESSIONS
Trying to grab the attention of your ideal follower can be daunting.
After all, first impressions really are everything. Even though we tend to demote its importance because it sounds superficial. Physical appearance and chemistry do play an important role.
Here are a few things you can do to increase your first impression and conversion rate- mostly for websites.
*Give them eye candy! Make sure at first glance you’re the sexiest thing they can find. Then give them content to support that.
*Target specific promotions or services you wish to attract your courter, and do it to right away.
*Write compelling content with value that is updated and refreshed- this will help in the swooning process. Make sure the content is organized and easy to understand. Keep in mind that in order to write compelling content you have to know what your visitors are looking for. Sometimes it helps to look at your competition.
*Give them a reason to want to come back or explore more.
*Make sure your site is easy to navigate. Not everything has to be on the home page or displayed openly.
*If you have a video or music, make sure that the adherent has the choice to play instead of auto-play.
*Keep your fonts simple and minimize the number of fonts used.
*Make sure there is a call to action that is simple and easy to understand.
These suggestions are simple things you can do to keep wooing people to come back for more. They will also help you to settle-down into a long-lasting relationship.
That’s Amore!
“Hi! My Name is (insert name here) and I am desperate for your business!”
Every month the same hand written note arrives in the mail- “Here is a little useful information” (the useful information changes from month to month). “Oh, by the way, if you know of someone that could use my services, can you let me know? I am NEVER too busy for one of your referrals!”
Mind you, I really enjoy getting hand written notes in the mail, and this article is not a rant against someone taking the time to write me. But this scheduled note, which says the same thing every month, lacks sincerity! It’s like someone went to an inspiring seminar held at a hotel on how to get referrals the “easy way”. To me it’s desperate. Doesn’t everyone know that desperation isn’t an attractive trait on anyone?
Businesses can’t afford not to be actively engaged with potential clients. Applications such as Twitter, Facebook, Foursquare and LinkedIn have taken engagement to the next level. No longer is it about a unilateral conversation- like in the example above. Businesses have incredible opportunity to interact and educate.
Social media engagement can reach far beyond scheduled hand written notes, and can contact those who are actually interested in your services. Because people want results and information, they are searching. All we have to do as business owners is demonstrate that we have something of value. We need to engage in a way that says we hear what you are looking for, and understand the challenges you are facing. We need to earn respect.
So how is respect earned? Here is a small list of how to be cool and collected while engaging in social media.
#1 Be cool and real. We all want to date the hot guy/girl in the bar. Be that hot. Have real conversations with people that show your personality. No one wants to interact with someone who is sending out scheduled tweets without some kind of engagement.
#2 Write your own content. I think it is great to send out other people’s wisdom, and to re-tweet. I do it all the time. However in the mix, make sure you include some of your own blog articles. After all, you want to be known as an expert.
#3 Don’t follow everyone. Be strategic on who you would like to follow and follow you. We’ve all seen the people that have sent out 2 tweets and are following 1,200 people. Where they have a couple of hundred followers themselves. I never follow these people. Make sure that your ratios are in balance. I personally feel it is important to have more people following you than the number of people you are following. Remember you want to be the hot chick.
Don’t become the Arsenio Hall, The Carrot Tops, or the Vanilla Ices of social media. Their cool was short lived. Become the Sean Connery or Denzel Washington’s of social media- where they are known for just being cool. Just look at Chris Brogan- now that’s cool.
I don’t know about you, but I like to be on the winning team and am attracted to people that are successful, (or faking that they are successful). Don’t act desperate. Desperate ill-fated attempts always fail. Plus, it’s just lame!
5 Benefits to Monitoring Your Social Media Presence
Are you one of those people that think that just because you don’t pay attention to it, your company doesn’t have to worry about someone slandering your online presence? Think again. With web-based review sites like Yelp, Insider Pages, Zipingo and Angie’s List, consumers are constantly talking about your biz online – whether you know about it or not.
There has been a shocking increase in major brand names being smeared though even the wimpiest (and I mean that in terms of the simplicity of the site) of all social media sites: Twitter. A hashtag stating how much your customer service sucks from one consumer-gone-bad goes out to a couple of hundred people, and suddenly you have 5,000 responses chiming in about that time you didn’t give Sally a refund on that broken glassware she returned or how your cashier isn’t peppy enough at 8am. As menial and harmless as these things seem, their effects can snowball into a massive negative PR shitstorm.
But many companies have gotten wise to these tiny kindles and now are focusing on having a dedicated person – and sometimes an entire team – putting out these flames before they morph into an unwieldy wildfire.
Social media monitoring isn’t a new concept. Publicists have been doing it since, well, the beginning of the public relations industry. It’s just that now we’re dealing with a new medium – same dog, new tricks. But the differentiating factor is the more highly efficient terrain that we’re working in.
Social media monitoring can be easily done in just a few hours each day, as long as you know:
*What Google alert keywords to target
*Which sites to monitor
*How and when to respond to complaints (Hint: you respond to all of them)
*How to efficiently juggle multiple social networks
Monitoring your social media accounts has many benefits – the most important being that you can keep that brand name you worked so hard to cultivate clean. A brand is a powerful, powerful thing, and the tiniest besmirch can blow up into a huge issue and ruin a once strong household name.
While many people will give vague reasons for why social network monitoring is such an important part of online marketing nowadays, there are a few more specific benefits to keeping a strict eye on your online presence:
*You have the ability to turn complainers into repeat customers (everyone wants to be special and covets one-on-one attention)
Discover trends on favorite and most talked about products
*Pinpoint people who influence your brand and engage them more often (this would be that Twitter god who has 25,000 followers that bow to his every whim)
*Build and nurture relationships with other key industry players and with your consumer base
Social media monitoring isn’t just some meaningless corporate jargon like “rightsizing” and “proactive solutions”, it’s a real process that can save your small business’s reputation. By keeping on top of the chatter your company is generating, you can have full control over the conversation and steer it where you see fit.
The Visible Benefits of the Invisible Ghostwriter
Ghostwriting is a peculiar thing, and one that most small businesses don’t realize the importance of. But if you look towards the multi-million dollar mega-corporations, you’ll realize that they’ve not only recognized the power of a potent content cocktail, but have embraced it with open arms and pay heavy salaries for the ghostwriters that produce their money-making website and marketing copy.
However, since ghostwriting isn’t something that’s on the forefront of most business owner and manager’s minds, it’s an easy thing to overlook when vamping up business efforts in the marketing and development areas. But overlooking the words that connect your audience to your services is something that most companies can’t afford to ignore – including those with tight marketing budgets.
Whoa – slow down there. What exactly is ghostwriting?
Ghostwriting is when a company hires a writer to write for their company – be it the marketing copy on the sales page of the website or the CEO’s weekly blog post. The writer creates content anonymously, meaning he or she doesn’t take credit or get a byline for their work, so that it seems as if it is coming directly from another source.
Ghostwriters write speeches for political figures, take care of blog posts for executives who either don’t have time to write or don’t have a compelling writing style, and write memoirs and books for celebrities – amongst other things.
It’s just a website. I wrote a bunch of awesome papers on the merits of Tennyson’s poetic works in college. Surely I can write my own copy, right?
Wrong. Writing isn’t a talent that everyone is born with. It takes practice – lots and lots of practice. And lots and lots of editing. Molding words into powerful descriptions of your business and products is a key component to selling, and it’s far too often a skill that’s most commonly overlooked.
Even as I took a break from writing to catch up on my latest issue of Inc. Magazine, I flipped it open to a story about – you guessed it – how companies are increasingly losing their voice because of banal and generic content. Or in laymen’s terms, bad writing.
This is becoming a major issue because with commerce and marketing switching to an online format, the written word is usually the sole factor that makes your business stand out from the rest – especially in search engine listings. Jason Fried at Inc. Magazine said it best when he stated “When you write like everyone else and sound like everyone else and act like everyone else, you’re saying “Our products are like everyone else’s too.””
I’m not trying to publish my memoirs or write a strongly persuasive speech. How would a ghostwriter help out my business?
Oh ye of little faith. Ghostwriters can provide a much needed service in almost every area of your business. A few key roles that can be performed by an experienced ghostwriter are:
• Creative website content developer
• Copywriting for products
• Executive biographies
• Funny, informative and interesting blog posts
• Social media updates (status insights on Facebook, connecting with consumers, Twitter updates)
• Writing engaging ad copy for online and print
Never underestimate the power of a few cleverly crafted sentences when trying to persuade your consumer base to buy, promote or follow your cause. Whether it’s revamping the marketing copy for a website or crafting the perfect tone for a Facebook fan page update, words are an invaluable component to every business, especially in the digital age.
Don’t be like the mass companies that produce mundane, generic content and think it won’t affect their bottom line. Make sure your copy is succeeding in its mission – creating new customers.